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Addiction Treatment in New Brunswick, NJ | SOBA New Jersey

Evidence-Based Drug & Alcohol Rehab at the Heart of Middlesex County
Average Rating Based On 445 Reviews
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A Brighter Future Is Possible, and It Starts Today

Addiction treatment can feel hopeless at times, but recovery is possible, and with the right support, a fulfilling life free from substance use is absolutely possible. At SOBA New Jersey's New Brunswick location, you'll find that our physicians, nurses, clinicians, and staff provide comprehensive and compassionate care designed to meet you exactly where you are. From medically supervised detox to long-term aftercare planning, our team is committed to walking alongside you at every stage of your journey.

We are here for you, every step of the way. Please reach out, and let's take the first step together.

Personalized, Whole-Person Addiction Treatment

At SOBA New Jersey, we believe that each person has a unique relationship with addiction and mental health. That’s why our New Brunswick rehab team takes a personalized approach to treatment, tailoring every care plan to the individual’s history, needs, and goals.

Addiction does not exist in a vacuum. Clients often arrive with underlying mental health struggles, such as trauma exposure, depression issues, or extensive emotional pain that they have self-medicated through drug or alcohol use. Our integrated model ensures that both the addiction and any underlying mental health factors are addressed simultaneously, under one roof, with coordinated, consistent support.

By providing a combination of medical treatment, evidence-based therapy, and true connection, we assist clients in stabilizing, rebuilding, and being able to move forward with purpose, clarity, and resilience.

Why Addiction Treatment in New Brunswick Matters

The state’s substance use crisis has heavily impacted the area of Middlesex County. Middlesex had 229 confirmed drug overdose deaths in 2022 alone.[1] This number contributes to the thousands of drug overdose deaths that occur in the state every year. The majority of these deaths occur as a result of opioid usage. The concentration of treatment centers in the surrounding New Brunswick area, along with the 196 naloxone administrations in New Brunswick in 2022, likely played a crucial role in preventing additional deaths through emergency response and treatment.[2]

The New Jersey Division of Mental Health and Addiction Services reported that there were 85,266 admissions and 84,437 discharges in the state in the year 2022.[3] The scale of both admissions and successful program completions highlights the state’s robust treatment infrastructure. It also underscores the ongoing challenges that drive demand for these services. While the treatment system serves many, the admission numbers reveal how substance use disorders remain a critical public health priority.

A Whole Recovery Support System

We Work With Most Major Insurance Plans

At SOBA New Jersey, we do everything in our power to ensure that the cost of treatment does not interfere with an individual's ability to access the care they need. We will quickly obtain insurance verification on your behalf and provide you with information about the cost of addiction treatment, so you have the time and energy to focus on your recovery.

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Trusted, Licensed, and Accredited Treatment

Choosing an addiction treatment facility is one of the most important decisions you will make in your lifetime. Therefore, it is essential to verify that the facility you choose has met licensure and accreditation standards. Licensure and accreditation are your assurance that a facility meets rigorous standards for safety, clinical quality, and ethical care. SOBA New Jersey is a licensed and accredited treatment provider, reflecting our unwavering commitment to delivering the highest standard of addiction recovery services to clients in New Brunswick and throughout Middlesex County.

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Why New Brunswick Families Trust SOBA New Jersey

SOBA New Jersey stands apart as a top choice for addiction treatment in New Brunswick. Our program is built on a foundation of clinical excellence, individualized care, and a genuine belief that every person deserves the opportunity to heal. Here's what makes us different:

  • Whole-Person Treatment: We treat the full individual, not just the substance use, addressing the medical, psychological, emotional, and social dimensions of addiction.

  • Experienced Clinical Team: Our staff includes licensed medical professionals, licensed behavioral health professionals, licensed addiction counselors, and other professionals who employ evidence-based, compassionate care.

  • Continuum of Care: We offer services from medical detoxification through to sober living to promote continuity of care throughout the recovery process.

  • Dual Diagnosis Capability: We can identify and treat the mental health issues that are concurrently affecting the patient's addiction.

  • Community Integration: We are centrally located within the state, and we strive to connect our patients with long-term local recovery resources.

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A Full Continuum of Care — From Detox to Sober Living

The recovery process is ongoing. At SOBA New Jersey, we will provide you with every possible support so you can successfully reach your recovery goals by offering all the programs you will need throughout your recovery journey.

stable home environments that still need full-time support.

Medical Detox

Detoxification is often the first step to recovery for people being treated for alcohol, opioid, or other substance use. The detoxification process can include withdrawal symptoms and medical complications; therefore, it is recommended that detoxification be completed under direct medical supervision. Our medical detoxification program provides 24/7 monitoring and medically monitored withdrawal (if applicable) to assist people in clearing these substances from their systems and getting started on the next step of their recovery journey.

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the foundation needed for an individual to achieve long-term recovery

Residential Treatment

Residential treatment provides patients with an environment to separate themselves from using substances while focusing solely on their recovery. Residential treatment provides a therapeutic environment to support recovery through individual and group therapy, learning skills to support recovery, and establishing long-lasting relationships within the recovery community.

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clinical programming during the day while allowing clients to return home

Partial Hospitalization Program (PHP)

The PHP provides patients with structured therapeutic programming during the day and allows patients to return home in the evening to family or sober living houses. PHP serves as a step-down treatment option for those transitioning from residential treatment, as well as people that require significant therapeutic support, but do not need 24/7 residential treatment for alcohol and drug use disorders.

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Intensive Outpatient Program (IOP)

IOP provides flexible, high-quality care that accommodates the client's schedule (work, school, family, etc.). Clients will come to several sessions per week, continue to do therapeutic work, and be able to apply what they learn in treatment to their daily lives. We consider the IOP to be a vital part of the step-down continuum of care offered through SOBA NJ.

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maintaining and deepening their recovery over time

Outpatient Program (OP)

Our standard outpatient program is for clients who have progressed through higher levels of care (or whose needs can be met in an outpatient setting), and it provides continued clinical support so clients may maintain accountability, community, and momentum as they navigate their lives in recovery.

Learn More About Outpatient

Sober Living

Recovery does not end upon completion of our program. For those requiring additional support following treatment, our sober living options offer clients a structured, substance-free living environment to practice the skills learned in treatment while continuing to develop their independence and build a support network that is positive and supports their recovery.

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Evidence-Based Therapies Tailored to Your Recovery

The process of recovering from addiction involves more than just refraining from using; it involves identifying the root causes of your addiction, developing new coping skills, and rebuilding your relationship with yourself and your loved ones. At SOBA New Jersey's New Brunswick rehab center, we provide a highly skilled clinical team that uses a range of evidence-based therapeutic modalities to meet your individual needs.

Cognitive Behavioral Therapy (CBT)

CBT has been documented as one of the most researched approaches used in addiction treatment. CBT helps clients identify and modify their distorted thoughts and patterns of negative behavior that lead to substance use. CBT replaces distorted thoughts and negative behaviors with positive and more adaptive responses.

Dialectical Behavior Therapy (DBT)

DBT is most effective when working with clients suffering from emotional dysregulation, impulsivity, and self-destructive behaviors. Some of the core skills taught in DBT are mindfulness, distress tolerance, emotional regulation, and interpersonal effectiveness. These skills can be applied to recovery.

Acceptance and Commitment Therapy (ACT)

ACT teaches clients to accept their difficult feelings and thoughts rather than fight them, while encouraging them to take action in accordance with their values. The approach allows clients to demonstrate psychological flexibility and encourages sustainable, meaningful change.

Eye Movement Desensitization and Reprocessing (EMDR)

EMDR deals with the therapeutic addressing of traumatic incidents that are often the basis for an individual's substance use. This treatment is particularly valuable to clients who have a diagnosis of post-traumatic stress disorder (PTSD) or a history of trauma.

Mindfulness-Based Practices

Mindfulness teaches clients to observe their thoughts, emotions, and physical sensations without judgment, building the self-awareness and present-moment focus that are essential to long-term recovery.

Family Program

Addiction does not impact just the person suffering from addiction; it impacts the entire family system. Our family program offers education, therapeutic support, and communication techniques for family and friends to utilize as they learn to support their loved ones through their recovery process.

Seeking Safety

Seeking Safety is a present-focused, evidence-based therapy that was designed to assist individuals dealing with both co-occurring trauma and addiction; it stresses developing a sense of safety, developing coping skills, and practicing self-compassion.

Nutrition and Wellness

Physical restoration is one of the foundations of recovery. Our nutrition and wellness programming addresses the body's healing process, helping clients rebuild their physical health through proper nutrition, movement, and self-care practices.

Adventure Therapy

Adventure Therapy uses experiential, guided activities to help clients develop confidence, resilience, trust, and teamwork skills. Overcoming real-world challenges helps clients gain insights and skills that they can use in their recovery journey.

SMART Recovery

SMART Recovery (Self-Management and Recovery Training) is a science-based alternative to (or complement to) 12-step programs; the SMART approach emphasizes clients taking an active role in their own recovery by using self-directed change strategies and finding peer support.

SuperHealth

SuperHealth is an integrated, wellness-based program that utilizes nutrition, exercise, and lifestyle practices to promote the body's natural healing process during and after addiction recovery.

Hear From Those Who've Walked This Path

The personal recovery stories of our alumni are the best testimony to what is possible through recovery; they are not only real, but they also demonstrate how recovery changes families and restores their future.

"SOBA NJ truly changed my life. The techs and clinicians made me feel welcome from day one and helped me find hope again. Everyone there genuinely cares and goes above and beyond to support your recovery. I’m so grateful for everything they’ve done for me — I wouldn’t be where I am today without them. Big shout out to Mike C, Scott, Hov, Desi, Phil, Sam, and the rest of the team !"
David Vazquez Verified Customer
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"This facility is extremely poorly managed. I strongly recommend avoiding it for the sake of yourself and your family. The organization operates unethically and prioritizes profit over patient well-being. The owners show little genuine concern for those in their care, treating individuals as numbers rather than people. One staff member in particular, Christian, has demonstrated a serious lack of integrity, providing misleading information to bring people into the facility. Overall, there is no structure, consistency, or true commitment to patient care."
Mathew Brindisi Verified Customer
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"SOBA was life saving for me! This was my first inpatient recovery experience and I was obviously so scared of the unknown. When I arrived I was reassured by Staff that it's like a family here, and they were 100% correct! The staff is amazing (EVERY SINGLE ONE OF THEM), the programs and meetings are so helpful, it's like being in a home atmosphere. They make sure you are comfortable throughout the process, and there are many things to do throughout the days. The chefs are also amazing and very accommodating . The rooms are very comfortable and quite! I honestly couldn't have asked for a better life-changing experience! I give it all to them! ~Kelly Newland"
Kelly Newland Verified Customer
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"Soba has changed my LIFE and I am so grateful for the staff here. When I arrived at Soba, I was at the lowest point of my life. After 10 years of round the clock drinking, countless blackouts and living everyday with so much guilt and shame I decided to check myself into Soba. When I arrived, I was greeted by Jessica and she was AMAZING! I detoxed for 7 days and the Nurses made my experience extremely comfortable. The food was absolutely delicious. We had a new menu posted every Sunday and if you didn't like what the Chef was making, you could always order off another small daily menu which was great. After 7 days in detox, I was brought upstairs to residential which was also an amazing experience. Special thanks to Gia, Jessica, Hov, Resheda, Rah, the night crew and of course Mike C! Saturday movie nights are so much fun! I cannot thank Soba and the entire staff enough! Today is 111 days sober and I couldn't have done this journey without Soba's program and staff. If you are looking to get sober and STAY sober, This facility is the place to do it!"
Denise Torres Verified Customer
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"My experience at SOBA was outstanding. The staff was extremely attentive and helpful throughout my experience and helped me get through the ups and downs of recovery. The nurses were very nice and the chefs and the food was great! There was too much good food to eat! Highly recommend this place to anyone seeking help and treatment!"
Evan Jennings Verified Customer
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"The best decision I ever made was going to rehab. I made the call. I was sent to Soba in New Jersey! All of the staff were truly amazing!!! They were so patient, caring, kind, always asking if there was anything I needed. The facility was very neat and clean. I am 132 days sober and I would not have been able to do it without starting at SOBA!!! I can not thank everyone there enough!"
Darlene Kovalchik Verified Customer
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"I am grateful for the help I had at Soba. During my intake I ended up going into a seizure and the staff took great care of me. Michael stayed with me at the ER until he saw that I was seen by a Dr. Which took about 2 hours. When I came back to Duke Street the Techs, nurses, chef and cleaning staff were great. The place was kept very clean. I then came to Bayard Street for PHP and the staff has been top notch. They started working on all the paperwork I needed and I felt very comfortable knowing my disability was being taken care of. I immediately felt comfortable with the staff and I had many questions at different times and they never turned me away. I have been to other facilities but nothing like this but as usual God always provides and He directed me to Soba so I will always be grateful."
Cindy Struzinski Verified Customer
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"I found SOBA New Jersey through a Google search and was able to enter their detox program the next day. From my first phone conversation to my final group therapy session, the staff was consistently accommodating, understanding, and attentive. The nurses and clinical team demonstrated both professionalism and genuine personal care for each client. The facility itself was extremely clean and well organized, and the on-site chefs provided a wide variety of delicious meals each day. Overall, my 10-day stay was a positive and successful experience, and I am grateful to SOBA for helping put me on the right path toward a life of sobriety."
Melissa Popovitch Verified Customer
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"I am so thankful to the staff here they saved my life. I learned so much about addiction. I now have the tools to be successful and clean of any mood or mind altering substances. 9 months clean and sober ❤️❤️❤️ shout out to Mike and Scott for making sure I had all the support necessary."
Saleenah Bell Verified Customer
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"This facility truly goes above and beyond to help people get the care they need. The staff is extremely kind, patient, and always looking out for everyone’s best interest. They take the time to make sure each person feels supported and understood. The environment is clean, safe, and focused on recovery and growth. You can tell the team here genuinely cares about what they do and the people they help. Highly recommend this place to anyone seeking a positive and professional rehab facility."
Angelina Bell Verified Customer
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"Very nice and comfortable place to handle business. Best techs in the game. Would recommend to anyone needing help"
Jake Randall Verified Customer
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"Garbage staff, garbage service, they tossed my bro out on the street with nothing, no meds, no ride, no shoes at night. He didn’t do anything to deserve it, they just left him screwed with nothing. Don’t send your loved ones here, they only care about money."
xmorganconklinx Verified Customer
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"After spending 3 weeks here I feel like SOBA was able to make a genuine change in the way I think and am as a person. The community and service there was amazing and comforting. I'm very thankful to the entire staff and group there and I would highly recommend anyone that feels like they are struggling to SOBA."
Mayank Patel Verified Customer
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"SOBA, 104 avatars location was instrumental in turning my life around. The counselors and staff all cared, and helped ensure a very difficult time went as easy as possible."
Jonathan Press Verified Customer
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"SOBA New Jersey provides a compassionate and professional team that genuinely cares about your recovery. The facility itself is comfortable and clean. If you or a loved one are seeking help, I highly recommend this place!"
Dina Verified Customer
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Take the First Step Toward the Life You Deserve

Recovery is attainable and is within your reach; it is never too late to reach out for help. Whether you are seeking treatment in New Brunswick or trying to help someone find their way, SOBA NJ is ready to help. Our admissions team is happy to assist you with any questions you may have, verify your insurance information, or guide you through the first steps toward your recovery in a compassionate and judgment-free manner.

You are not alone in this. Call us today, and let's build a path forward — together.

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Frequently Asked Questions About Attending Rehab in New Brunswick

What types of addiction does SOBA New Jersey treat?

Our rehabilitation center in New Brunswick has the ability to treat a variety of substance use disorders, and we also offer specialized treatment for clients experiencing both substance use and mental health disorders.

What levels of care does your New Brunswick facility offer?

SOBA New Jersey offers a complete continuum of treatment, including medical detoxification, residential treatment, Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), Outpatient Program (OP), and sober living, allowing clients the ability to step down through levels of treatment as they recover.

Does SOBA New Jersey accept insurance?

SOBA New Jersey will accept insurance from most major insurance companies and help you receive the treatment you need. If you want to verify your coverage quickly and confidentially, contact our admissions team.

How do I know which level of care is right for me?

The admissions team at SOBA NJ will conduct a comprehensive assessment to gather information about your history, medical history, and personal circumstances. They will then recommend the most appropriate treatment to promote your recovery. Treatment is not “one-size-fits-all,” and we will assist you in identifying the level of treatment appropriate for you.

Is SOBA New Jersey licensed and accredited?

SOBA New Jersey is a licensed and accredited treatment provider; we have met and surpassed the standards established by our licensing and accrediting organizations. SOBA NJ is committed to providing high-quality, safe, and ethical care to our clients.

How far is SOBA New Jersey from New Brunswick?

SOBA New Jersey is conveniently located at 23 Duke Street, New Brunswick, New Jersey. Being right in the city of New Brunswick makes our rehabilitation center one of the most conveniently located in Middlesex County.

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New Brunswick offers comprehensive emergency and addiction services to help during crisis situations. The city’s emergency services are coordinated through a central 911 dispatch system. Mobile crisis units and mental health services are available to respond to mental health emergencies in the community. The city also maintains an Emergency Management Office that coordinates disaster response and preparedness efforts at all times.