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East Brunswick Treatment Center | SOBA New Jersey

Compassionate, Evidence-Based Addiction Recovery in Middlesex County, NJ
Average Rating Based On 445 Reviews
4.9

A New Beginning Is Possible Right Here in East Brunswick

At SOBA New Jersey’s East Brunswick location, we understand that recovery is possible for anyone. With our individualized treatment plans, our patient-focused treatment team, and the right type of care, you too can work towards a fulfilling life in recovery. Whether you or a loved one is struggling with a drug or substance use disorder or co-occurring mental health disorders, our Middlesex County treatment center is here to give you support in taking the first step towards a healthier life.

At SOBA New Jersey, we treat our patients as individuals rather than with a standardized treatment plan, developing an individualized treatment plan based on your needs — not a cookie-cutter solution. Our team walks you through the entire continuum of care from detox to aftercare and provides you with comprehensive treatment of the whole person — physically, psychologically, and spiritually.

Find Us in East Brunswick, Middlesex County

Addiction Is Close to Home. So Is the Help You Need

The addiction crisis has been devastating to Middlesex County and throughout the state. Individuals and families across East Brunswick and surrounding communities are suffering from substance use disorders, regardless of demographics, background, or circumstance. In our region, opioid overdose rates, alcohol use, and co-occurring mental health disorders are among the most significant public health threats facing us today.

Fortunately, many people have been able to recover with treatment. Research shows that people who participate in structured evidence-based treatment can reduce or stop substance use, prevent relapse, and improve their overall quality of life.[1] At SOBA New Jersey, we take pride in being a trusted rehabilitation provider in Middlesex County and New Brunswick, offering hope and holistic healing in your community.

The addiction crisis is real, and it’s closer to home than you may realize:

  • 5,869 Middlesex County residents entered treatment for substance use disorders in 2022, and alcohol and heroin accounted for 76% of all admissions.
  • Though deaths from drug overdose have declined recently, the state still sees thousands of overdose deaths each year.
  • Approximately 1 in 12 New Jersey adults meets the criteria for a substance use disorder, yet nearly two-thirds do not receive treatment.

5,869 Middlesex County residents entered treatment for substance use disorders in 2022, and alcohol and heroin accounted for 76% of all admissions.[2]
Though deaths from drug overdose have declined recently, the state still sees thousands of overdose deaths each year.[3]
Approximately 1 in 12 New Jersey adults meets the criteria for a substance use disorder, yet nearly two-thirds do not receive treatment.[4]

Whole-Person Healing: Our Approach to Treatment

At SOBA’s East Brunswick campus, we treat a variety of conditions, including:

  • Alcohol use disorder

  • Opioid and heroin dependence

  • Prescription drug misuse

  • Stimulant and cocaine addiction

  • Benzodiazepine dependence

  • Co-occurring mental health disorders, such as anxiety, depression, trauma, and post-traumatic stress disorder (PTSD)

Our holistic treatment paradigm emphasizes more than just symptom management. Every client's individualized treatment plan is collaboratively developed among the treatment team and client and includes evidence-based therapies, wellness programs, and peer support to provide a truly integrated and continuous approach to effective treatment. We understand that recovery is not the same for everyone. That is why individualized treatment is the core of what we do.

We Work With Your Insurance So You Can Focus on Recovery

SOBA New Jersey works with nearly all major insurance companies to make quality addiction treatment accessible to you. Our admissions team will verify your benefits quickly and help you understand your options at no cost to you.

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Licensed, Accredited, and Committed to the Highest Standards of Care

Selecting a treatment center is one of the most important decisions you or a loved one will ever make. SOBA is fully licensed, accredited, and meets rigorous standards outlined by nationally recognized healthcare and behavioral health organizations. All of our accreditations demonstrate our commitment to providing safe, ethical, and effective addiction treatment services.

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What Sets SOBA New Jersey Apart From Other Rehab Centers?

The state is home to many treatment centers. However, SOBA NJ offers something different because we provide you with a truly unique, individualized, and clinically excellent experience. Families throughout Middlesex County and beyond choose us because:

  • Individualized Care Plan: We create an individualized care plan built specifically around your unique history, needs, and goals

  • Continuum of Care: We offer a full continuum of care, including medical detox, residential treatment, partial hospitalization program, intensive outpatient program, outpatient program, and sober living

  • Addiction & Mental Health: We treat both addiction and mental health at the same time

  • Multidisciplinary: We have a compassionate, skilled, multidisciplinary clinical team with deep roots in the state

  • Alumni Community: We have a strong alumni community and aftercare services for long-term recovery success

  • 24/7 Insurance Verification: We have seamless, 24/7 insurance verification and admissions support available

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A Full Continuum of Care for Your Entire Recovery Journey

At SOBA, we offer a number of different ways for you to get treatment and achieve recovery. Everyone comes into the process with their own unique circumstances. We have developed levels of care that are specifically designed to give you the best chance of completing your recovery journey.

Medical Detox

The first step for many people in their recovery journey is to safely detox from the substance they were using. Our detox program is offered 24 hours a day and will be set up for you to feel comfortable as your body cleanses itself. Our trained staff will monitor and treat you throughout the process with clinical support, medications to alleviate withdrawal symptoms such as discomfort, nausea, and anxiety, and will physically and mentally prepare you to start the therapy portion of your total program. Although detox is not a standalone treatment program, it is the foundation on which all other aspects of your program will be built.

Learn More About Medical Detox

Residential Treatment

During your stay in our residential program, you will receive 24-hour clinical support in a therapeutic setting away from the stressors and triggers of the outside world. While you are a resident, you will participate in individual and group therapy, skill-building programs, and activities that contribute to holistic wellness as part of a supportive community of others in recovery. The goal of residential treatment is to help you make a dramatic and lasting change in a setting that makes your healing the only priority.

Learn More About Residential Treatment

Partial Hospitalization Program (PHP)

PHP provides the benefits of an inpatient treatment program without requiring an overnight stay. During the day, clients will have access to clinical support through structured programming, including group therapy, psychoeducation, and group wellness activities. At night, the client will return to their home or sober living setting. PHP is ideal for those stepping down from residential treatment or for those who need an increased level of clinical support while still living at home.

Learn More About PHP
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Intensive Outpatient Program

Our IOP program was designed to provide clients with more flexible yet structured and meaningful clinical support. Clients continue to receive extensive clinical care 3 to 5 times per week through group therapy, individual counseling, and skill development, while still being free to fulfill work, school, and family responsibilities. IOP is best for clients transitioning from PHP or who have extensive clinical support needs but don't require residential care.

Learn More About IOP

Outpatient Program (OP)

The outpatient program provides ongoing support to clients who have established a foundation of recovery and are ready to continue receiving support at a reduced frequency. The primary focus of OP sessions is to develop and maintain coping skills, prevent relapse, explore any continuing challenges, and prepare for long-term independent living. Clients in OP will continue to build a therapeutic relationship with their treatment team and stay connected to their recovery community during this major transition.

Learn More About Outpatient

Sober Living

Even after an inpatient treatment program is completed, recovery does not stop. Sober living homes provide a safe, structured, and sober environment for clients to implement what they've learned from their treatment program and rebuild their independence. The combination of house rules, peer accountability, and ongoing support provides a safety net for the transition from intensive treatment to fully assuming the responsibilities of daily living in recovery.

Learn More About Sober Living

Evidence-Based and Holistic Therapies That Support Lasting Recovery

Our clinical teams incorporate various therapeutic approaches into each individualized care plan, including:

Cognitive Behavioral Therapy

Identifying and changing negative thinking patterns that contribute to drug and alcohol use

Dialectical Behavioral Therapy

Developing emotional regulation, distress tolerance, and interpersonal skills

Acceptance and Commitment Therapy (ACT)

Developing psychological flexibility and value-based action in recovery

Eye Movement Desensitization Reprocessing (EMDR) Therapy

Trauma-focused therapy to help process trauma and heal underlying wounds

Mindfulness-Based Practices

Stress-reduction and relapse prevention tools based on present-moment awareness

Adventure Therapy

Outdoor, experiential, and adventure-based activities to build confidence and resilience

Family Programs

Healing relationships and building a strong support system for long-term recovery success

Nutrition and Wellness Programs

Rebuilding physical health through healthy eating, nutrition education, and lifestyle change

Seeking Safety

Evidence-based therapy for people struggling with both trauma and substance use

SMART Recovery Program

A science-based, self-empowerment alternative to the traditional 12-step program

SuperHealth

An integrative wellness program that focuses on recovery of the entire person: mind, body, and spirit

Voices of Recovery: What Our Alumni Are Saying

Read and hear directly from people who walked through our doors and are now living fulfilling lives without drugs or alcohol.

"SOBA NJ truly changed my life. The techs and clinicians made me feel welcome from day one and helped me find hope again. Everyone there genuinely cares and goes above and beyond to support your recovery. I’m so grateful for everything they’ve done for me — I wouldn’t be where I am today without them. Big shout out to Mike C, Scott, Hov, Desi, Phil, Sam, and the rest of the team !"
David Vazquez Verified Customer
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"This facility is extremely poorly managed. I strongly recommend avoiding it for the sake of yourself and your family. The organization operates unethically and prioritizes profit over patient well-being. The owners show little genuine concern for those in their care, treating individuals as numbers rather than people. One staff member in particular, Christian, has demonstrated a serious lack of integrity, providing misleading information to bring people into the facility. Overall, there is no structure, consistency, or true commitment to patient care."
Mathew Brindisi Verified Customer
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"SOBA was life saving for me! This was my first inpatient recovery experience and I was obviously so scared of the unknown. When I arrived I was reassured by Staff that it's like a family here, and they were 100% correct! The staff is amazing (EVERY SINGLE ONE OF THEM), the programs and meetings are so helpful, it's like being in a home atmosphere. They make sure you are comfortable throughout the process, and there are many things to do throughout the days. The chefs are also amazing and very accommodating . The rooms are very comfortable and quite! I honestly couldn't have asked for a better life-changing experience! I give it all to them! ~Kelly Newland"
Kelly Newland Verified Customer
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"Soba has changed my LIFE and I am so grateful for the staff here. When I arrived at Soba, I was at the lowest point of my life. After 10 years of round the clock drinking, countless blackouts and living everyday with so much guilt and shame I decided to check myself into Soba. When I arrived, I was greeted by Jessica and she was AMAZING! I detoxed for 7 days and the Nurses made my experience extremely comfortable. The food was absolutely delicious. We had a new menu posted every Sunday and if you didn't like what the Chef was making, you could always order off another small daily menu which was great. After 7 days in detox, I was brought upstairs to residential which was also an amazing experience. Special thanks to Gia, Jessica, Hov, Resheda, Rah, the night crew and of course Mike C! Saturday movie nights are so much fun! I cannot thank Soba and the entire staff enough! Today is 111 days sober and I couldn't have done this journey without Soba's program and staff. If you are looking to get sober and STAY sober, This facility is the place to do it!"
Denise Torres Verified Customer
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"My experience at SOBA was outstanding. The staff was extremely attentive and helpful throughout my experience and helped me get through the ups and downs of recovery. The nurses were very nice and the chefs and the food was great! There was too much good food to eat! Highly recommend this place to anyone seeking help and treatment!"
Evan Jennings Verified Customer
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"The best decision I ever made was going to rehab. I made the call. I was sent to Soba in New Jersey! All of the staff were truly amazing!!! They were so patient, caring, kind, always asking if there was anything I needed. The facility was very neat and clean. I am 132 days sober and I would not have been able to do it without starting at SOBA!!! I can not thank everyone there enough!"
Darlene Kovalchik Verified Customer
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"I am grateful for the help I had at Soba. During my intake I ended up going into a seizure and the staff took great care of me. Michael stayed with me at the ER until he saw that I was seen by a Dr. Which took about 2 hours. When I came back to Duke Street the Techs, nurses, chef and cleaning staff were great. The place was kept very clean. I then came to Bayard Street for PHP and the staff has been top notch. They started working on all the paperwork I needed and I felt very comfortable knowing my disability was being taken care of. I immediately felt comfortable with the staff and I had many questions at different times and they never turned me away. I have been to other facilities but nothing like this but as usual God always provides and He directed me to Soba so I will always be grateful."
Cindy Struzinski Verified Customer
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"I found SOBA New Jersey through a Google search and was able to enter their detox program the next day. From my first phone conversation to my final group therapy session, the staff was consistently accommodating, understanding, and attentive. The nurses and clinical team demonstrated both professionalism and genuine personal care for each client. The facility itself was extremely clean and well organized, and the on-site chefs provided a wide variety of delicious meals each day. Overall, my 10-day stay was a positive and successful experience, and I am grateful to SOBA for helping put me on the right path toward a life of sobriety."
Melissa Popovitch Verified Customer
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"I am so thankful to the staff here they saved my life. I learned so much about addiction. I now have the tools to be successful and clean of any mood or mind altering substances. 9 months clean and sober ❤️❤️❤️ shout out to Mike and Scott for making sure I had all the support necessary."
Saleenah Bell Verified Customer
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"This facility truly goes above and beyond to help people get the care they need. The staff is extremely kind, patient, and always looking out for everyone’s best interest. They take the time to make sure each person feels supported and understood. The environment is clean, safe, and focused on recovery and growth. You can tell the team here genuinely cares about what they do and the people they help. Highly recommend this place to anyone seeking a positive and professional rehab facility."
Angelina Bell Verified Customer
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"Very nice and comfortable place to handle business. Best techs in the game. Would recommend to anyone needing help"
Jake Randall Verified Customer
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"Garbage staff, garbage service, they tossed my bro out on the street with nothing, no meds, no ride, no shoes at night. He didn’t do anything to deserve it, they just left him screwed with nothing. Don’t send your loved ones here, they only care about money."
xmorganconklinx Verified Customer
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"After spending 3 weeks here I feel like SOBA was able to make a genuine change in the way I think and am as a person. The community and service there was amazing and comforting. I'm very thankful to the entire staff and group there and I would highly recommend anyone that feels like they are struggling to SOBA."
Mayank Patel Verified Customer
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"SOBA, 104 avatars location was instrumental in turning my life around. The counselors and staff all cared, and helped ensure a very difficult time went as easy as possible."
Jonathan Press Verified Customer
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"SOBA New Jersey provides a compassionate and professional team that genuinely cares about your recovery. The facility itself is comfortable and clean. If you or a loved one are seeking help, I highly recommend this place!"
Dina Verified Customer
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CTA

We're Here When You're Ready

If you or someone you love is thinking about looking for help with addiction or co-occurring mental health conditions, help is available, and it’s only a phone call away. Our treatment center in East Brunswick provides effective clinical care, support, and a compassionate belief that you will achieve long-term success in recovery.

Whether you're seeking help for the first time or looking for a fresh start, our admissions team is available around the clock to answer your questions and guide you through every step of the process.

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Frequently Asked Questions About Our East Brunswick Treatment Center

What types of addiction does SOBA's East Brunswick center treat?

SOBA offers treatment options for many types of substance use disorders, including alcohol dependence, opioid addiction such as heroin, misuse of prescription medications, stimulant use, and benzodiazepine dependence, along with dual diagnosis treatment for co-occurring disorders such as depression, anxiety, PTSD, and trauma.

What levels of care are available at your East Brunswick rehab center?

SOBA provides a full continuum of care, including medically supervised detoxification, inpatient (residential) treatment, Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), standard outpatient services, and sober living. Your individualized treatment plan, based on a clinical assessment, will determine where you begin receiving care.

How far is the East Brunswick location from New Brunswick, Old Bridge, and Metuchen?

The East Brunswick center at 104 Bayard Street is located in Middlesex County and is conveniently close to New Brunswick, Old Bridge, Metuchen, Matawan, Somerset, and all of central New Jersey.

Does SOBA NJ offer outpatient treatment options for those who cannot attend inpatient care?

Yes. Both IOP and standard outpatient treatment programs are available for people who need flexible, in-person treatment options. These programs are best suited for someone who has completed a higher level of care or has ongoing responsibilities that do not allow for full-time residential treatment.

What happens after I complete a treatment program at your East Brunswick center?

Aftercare is extremely important to achieving lasting recovery. Upon completion of treatment, patients will receive a comprehensive aftercare plan that may include referrals for sober living, ongoing outpatient therapy, alumni programming, and community-based support resources to assist with long-term wellness.